Accelerate’s code of ethics guides its actions in every area of business. The code has been approved by the board and encapsulates our values; it is our guide to everyday conduct and ensures that the social and relationship capital of the group, and the brand, are protected and maintained.


To be accountable for our actions, to be consistently fair to others, and to be truthful and respectful


To be reliable, approachable, sensitive to the needs of others, open and honest


To be trustworthy in our dealings and interactions with all stakeholders

These core values are supported by:


To channel our skills and abilities into innovative and efficient outcomes that we deliver with energy and professionalism


To work together in an entrepreneurial spirit, sharing information, knowledge and resources towards achieving our individual and overall organisational performance objectives


To be committed to our respective jobs, customers and other stakeholders by delivering beyond expectations of quality, punctuality and efficiency

Vision 2020

To be the most valued and respected company in the South African property sector by focusing on the business of tomorrow but not at the expense of the business of today or the communities in which we operate